Investment in hot drinks tower pays dividends

01 February, 2017
Page 18 

A Northumberland service station has seen hot beverage sales rise nearly 20% after the installation of a new Ringtons hot drinks tower in its forecourt shop.

The owners of The Purdy Lodge in Belford invested in a bespoke coffee tower fitted with the latest La Cimbali bean-to-cup coffee machine. Specified and stocked by tea and coffee expert Ringtons, the machine has been installed to meet demand for top-quality coffees and teas on-the-go and to allow for sales growth.

The Purdy Lodge in Belford is situated on the A1, the main route between Newcastle and Berwick, and the complex includes a garage forecourt, 24-hour café, hotel and bar and grill restaurant. The family business also operates self-catering holiday cottages.

Since installation of the coffee tower, The Purdy Lodge owners have seen 18% year-on-year growth in their hot beverages sales, on a similar footfall to the previous year.

Paul Hodgson from Ringtons said: "The Purdy Lodge has been a Ringtons client for a number of years now and our coffee, tea and sundries have been enjoyed in the café, hotel and restaurant by thousands of people during this time. When it became evident the forecourt's existing coffee tower was not performing, we worked alongside Joe Davidson one of the Lodge's owners to design, specify, install and supply a purpose-built coffee tower featuring a high-tech bean-to-cup coffee machine.

"The tower's machine grinds quality coffee beans to order and uses fresh milk to ensure a premium beverage the fact sales have increased by almost 20% since installation is testament to the fact the hot drinks facility was worth investing in."

Joe Davidson from The Purdy Lodge added: "We are situated on the busiest commuter routes between Northumberland and the Borders. Whether our customers are looking for a full meal, accommodation, a quick snack or a takeaway coffee we want to make sure they get the very best. Our previous coffee tower, although well used, was unreliable and the quality variable, but since installation of our new tower we can clearly see the impact having a recognised brand in Ringtons, great quality coffee and a well-designed coffee tower is having on our sales and repeat business and we expect this to only grow in time."

0800 0461 444

www.ringtonsbeverages.co.uk





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