Snap & Share activity on new Walkers crisp packs

01 February, 2017
Page 48 

Walkers has launched a re-sealable 175g Sharing Pack as well as an on-pack promotion as part of its UEFA Champions League sponsorship.

The new packs are available in the four best-selling Walkers core flavours; Ready Salted, Cheese & Onion, Salt & Vinegar and Prawn Cocktail. Their launch coincides with a new 'Snap & Share' promotion, where consumers have the chance to win UEFA related prizes, ranging from tickets to matches, to PS4 consoles and Pro Evolution Soccer games and official Adidas footballs. Every promotional pack features the lower half of a fan's face. Consumers simply hold the pack up to their own face, take a selfie and share it via Facebook, Twitter or Instagram using #WalkersUnited for a chance to win.

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