The activity has three main elements: a TV sponsorship and branded partnership deal with Comedy Central UK, a dedicated ad campaign and the return of the Pork Tour sampling campaign. All are linked by the "When hunger strikes, snack back" message and feature the Peperami Animal. One of the ads includes details of a competition to win a trip to New York. Viewers can enter via a Peperami-branded page on comedycentral.co.uk.
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