The launch follows the success of the individually wrapped Traybakes. These come in shelf-ready packs of 12 and range in rrp from £1.50 to £1.80. The company reports that its biggest growth is coming from these individually wrapped food-to-go lines, particularly in the travel retail environment.
All Traybakes products are made by hand in small batches using traditional recipes and baking methods that have been passed down through generations. They come with a 14-week shelf life.