The design introduces consistency across the entire Carling portfolio, which includes Original Lager, Cider, Citrus Twist & Premier.
Rolling out throughout 2017, the new brand identity will start appearing on shelf from March.
Jim Shearer, Carling brand director, explained: “The new identity is simple yet proud, reinforcing Carling’s values - genuine, dependable and unpretentious, cementing and driving our position as Britain’s original and best loved lager."
Carling partnered with global brand design agency, BrandOpus on the brand refresh. Nir Wegrzyn, BrandOpus CEO and founder, commented: “It was important for us that the new identity be instantly recognisable as Carling, but enough of a visual shift to move the brand perception forward to reinforce their number one status. We organised the brand in a much more consistent way that would appeal to new consumers and loyal drinkers alike."