Amanda Ryan, senior brand manager at Kerry Foods, commented: “With research showing that 27% of consumers are willing to pay more for snacks that have positive nutritional benefits, we wanted to ensure our products are tasty and exciting but also deliver nutritional value. We know that many adults are looking for tasty snacks that make them feel good about what they are eating and that’s what we reflected in our GoGo’s innovation.
“We believe GoGo’s will resonate strongly with UK shoppers as our research shows that 1 in 10 enjoy 43 different types of snacks a month. Finding a gap in the market, GoGo’s will disrupt snacking and revolutionise the dairy aisle with a range of products that allow shoppers the chance to experience interesting flavour combinations. We are excited about launching this product and have a number of listings secured across the grocery and convenience channels.”
Initially, the new line-up includes three varieties with further flavour and ingredient combinations rolling out throughout 2017.
The new range is:
• Full of Beans – Roasted edamame beans & chilli and lime peas, reduced fat cheese bites and dark chocolate covered coffee beans and pretzel sticks;
• Oat–Tastic – Spicy roasted corn & roasted edamame beans, reduced fat cheese bites and fruity and seeded flapjacks;
• Protein Power – Soy broad beans & roasted edamame beans, reduced fat cheese bites and Chorizo bites.
GoGo’s Full of Beans and Oat-Tastic are available in 55g packs (Rsp £1.50) and Protein Power is available in a 70g pack (Rsp £2). The launch will be supported through disruptive shopper marketing, sampling and geo-targeted digital campaigns aimed at disrupting snacking.