European hot food concept lands in UK

03 February, 2017

A hot food to go concept that is widespread across forecourts in Europe is being introduced into the UK.

Sibylla, a Swedish fast food brand, is launching in the UK with the Sibylla ’Shop in Shop’ concept. 

Sibylla UK representative Richard Tyler explained: “Sibylla ’Shop in Shop’ is a complete solution that allows stores to easily, and most of all profitably, offer tasty hot fast food to their customers.  

“The solution is built around the use of a roller grill and contact grill allowing for the food to be highly visible and appetising to customers, and a solution that allows retail teams to prepare the products to order as the customer desires.” 

The food offer comprises a range of hot dogs, including classic-style frankfurters, Swedish-style kabanos served in a pre-cut French bread or bacon-wrapped breakfast.

Tyler added: “Shoppers are busier than ever and this behaviour is driving the growth in food to go, but shoppers are at the same time being more demanding and won’t settle for unappetising food, and neither will Sibylla which has a long tradition and huge experience and provides fast food as it should taste.”

Sibylla offers a range of products in addition to hot dogs, such as tortilla wraps and French fries, that can be tailored to specific markets.

The company has been working closely with a number of key retailers over the past year to carry out small trials across the UK, in a variety of stores including forecourt stores.

Tyler said the trial had helped to develop a new smaller counter top solution ideal for a variety of UK stores, and easily expandable into larger units as a retailer’s requirements grow. 

The range of concept modules starts from a 60cm wide counter top or free standing module up to a 210cm fully integrated module, with the free standing modules including integrated refrigeration and bread warmers.

Tyler added: “Sibylla ’Shop in Shop’ offers retailers a perfect solution for hot food to go without the need to make expensive changes to their stores or to buy additional equipment.”

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