The new packaging is rolling out now, and is designed to make the brand eye-catching on shelf. The new look also draws attention to the provenance of the ingredients used, such as Mediterranean Balsamic Vinegar, Cornish Mature Cheddar and Anglesey Sea Salt.
Thomas Barkholt, Walkers marketing director at PepsiCo UK, said: “With shoppers demanding more premium quality snacks and more authentic flavours from brands, we are excited to be unveiling the new-look packaging for Market Deli.
“Not only will it have even greater stand-out on shelf, it will also emphasise the fact that the range is made using carefully selected, premium quality ingredients. For example, our Mediterranean Balsamic Vinegar SKU recently won a Great Taste Award and this will be displayed on the new packaging. We’re confident that the new-look pack design will be a hit with shoppers and retailers alike.”
The Market Deli range of pita and classic potato consists of seven flavours.