Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Cadbury Dairy Milk Oreo variants unveiled

Cadbury Dairy Milk is launching two Cadbury Dairy Milk Oreo variants this month.

The two new bars have a flavoured cream filling in two popular flavours – Mint and Peanut Butter – with added chunks of Oreo cookie, all covered in Cadbury Dairy Milk chocolate. The launch aims to recruit new young adults to the tablets category.

The launches will be supported by a £3m marketing investment including OOH, PR and digital support.

Joanna Dias, brand manager at Mondelēz International, said: “We are excited to add these two sumptuous new flavours to the classic Cadbury Dairy Milk Oreo, giving chocolate lovers even more ways to enjoy their favourite treat.

“Tasty and irresistible, the peanut butter variant will appeal to those who love the current peanut butter trend, whilst the delicious mint flavour will no doubt delight those who love a classic combination.

“In testing, 89% of consumers said they were likely to purchase one of the three Cadbury Dairy Milk Oreo flavours (mint, peanut butter or standard Oreo), so we believe the range will appeal to new shoppers and occasions to unlock incremental chocolate sales.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly Fuel Prices 17 April 2017
RegionDieselLPGSuper ULUL
East120.7367.90128.72118.72
East Midlands119.95131.24118.34
London120.8753.90129.98119.12
North East119.40130.73117.21
North West120.01128.97118.13
Northern Ireland119.1063.50117.39
Scotland119.90126.33117.67
South East121.0958.50129.83119.18
South West120.38128.30118.45
Wales119.75125.03118.03
West Midlands120.3661.57130.37118.53
Yorkshire & Humber119.72129.97118.08

Most read

Are record forecourt property prices restricting your ability to expand your business?