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product news: Magnum adds tubs format

Magnum ice cream is launching in a new tub format designed to offer consumers the perfect companion for evenings of indulgence and pleasure.

The Magnum tub packaging reinforces the brands luxury and indulgent credentials. It is designed to encourage consumers to squeeze the tub before opening to hear the crack of the thick Magnum chocolate shell.

The product is now available to retailers in the brands three most popular flavour variants Classic, Almond and White.

Alix Colin, brand manager for Magnum at Unilever, commented: Magnum tubs are a unique innovation for the brand following three years of research and development to perfect the consumer experience.

The tubs have been designed with special care and attention to ensure the distinctive Magnum chocolate and ice cream experience in every spoonful, providing the ultimate night-in indulgence.

Unilever says the product launch will benefit from a significant marketing spend including a TV advert, which will air on April 1.

Magnum Tubs have an Rrp of 3.85 and come in tubs of 440ml.

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Weekly Fuel Prices 17 April 2017
RegionDieselLPGSuper ULUL
East120.7367.90128.72118.72
East Midlands119.95131.24118.34
London120.8753.90129.98119.12
North East119.40130.73117.21
North West120.01128.97118.13
Northern Ireland119.1063.50117.39
Scotland119.90126.33117.67
South East121.0958.50129.83119.18
South West120.38128.30118.45
Wales119.75125.03118.03
West Midlands120.3661.57130.37118.53
Yorkshire & Humber119.72129.97118.08

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