product news: Westlers previews new frankfurter

17 February, 2017

Westlers Frankfurters will be offering a first-taste of its soon-to-launch Fiery Frankfurter to visitors to the Casual Dining show, at the Business Design Centre London from 22nd-23rd February 2017.

The product has been developed following findings from the brand’s recently launched Hot Dog Report which showed that there is demand from retailers and consumers for more exotic flavoured products. In the report, 54% of caterers surveyed saying it would be important to have new varieties of hot dogs on offer, such as spiced sausages.

Robert Burns, marketing controller at Westlers, said: “We are really looking forward to launching our new and exciting Fiery Frankfurter at the Casual Dining show. This product has been developed with caterers in mind to enhance their offering and we welcome all feedback from potential customers.

“The Hot Dog Report focused on the shift in foodservice trends, with quality, show-stopping products at the top of the list. Our 90% pork content, naturally Beechwood smoked frankfurters allow caterers to offer their customers a high quality, industry-leading product. While the Fiery Frankfurter will position menus as trend-leading and will appeal to the young, male demographic that traditionally favours hot dog options.”

01536 463080

Site Search


Do the recent hikes in business rates pose a serious threat to your petrol retailing business?

  • Yes
  • No


About the Forecourt Trader Group
Forecourt Trader continues to maintain its market-leading position as the major source of information for the petrol-retailing sector.

Targeted at independent retailers, all those connected to the industry seek out Forecourt Trader (magazine and website) for its strong mix of news, industry and retailer profiles, as well as scheduled features that cover all categories of a service station operation at length, on both the forecourt and shop side of the business. ...more »