Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Fruittella rolls out innovations

John Wood ·

Two new innovations from Fruittella are currently entering the forecourt sector.

The chewy sweet brand has introduced a format with 30% less sugar, and two offerings which are completely sugarfree.

Fruittella 30% Less Sugar is available in two different flavour variants, strawberry and summer fruits, in re-sealable pouches that are designed to be shared.

Fruittella brand manager Matthew Navier said: “We’ve been working tirelessly to ensure our new Fruittella Less Sugar doesn’t compromise when it comes to taste so we’re delighted with the end result. We’re passionate about bringing innovation to the chewy category, and as the first products of its kind, it’s essential consumers buy into the concept straight away. We’ll be supporting the launch with a 360 media and sampling campaign to ensure we’re boosting consumer awareness and encouraging trial over the coming months.”

The launch of Fruittella 30% Less Sugar will be supported by £1.5m marketing spend.

The sugar free offerings are Fruittella Fruit Foams and Fruit Gums. Navier said: “We’re delighted to be at the forefront of such a ground-breaking step-change in confectionery and excited to be launching a first for the category that truly responds to the demands of today’s consumers. As a brand, we’re committed to providing a portfolio that truly meets every need. From on-the-go singles, sharing bags, kids treats and adult indulgences, Fruittella can deliver them all.

“Taste testing has been extremely positive, with the new product not viewed to be sugar-free on taste. There’s absolutely nothing artificial in the new products as the recipe uses stevia to retain the classic taste of Fruittella. We can’t wait for more shoppers to try them and enjoy a sweet treat with zero sugar.”

Fruittella’s usual pink packaging has been replaced with blue, a colour associated with sugar-free products in the FMCG market, and the sugar-free messaging is extremely prominent on-pack.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly Fuel Prices 17 July 2017
RegionDieselLPGSuper ULUL
East115.6457.40123.16114.76
East Midlands115.23124.22114.53
London115.7059.90124.68114.90
North East114.4759.90124.57113.84
North West115.48124.36114.65
Northern Ireland114.33124.57113.85
Scotland115.4949.70123.06114.43
South East116.0053.90124.79115.13
South West115.7457.40123.82114.84
Wales114.95121.22114.15
West Midlands115.37125.48114.77
Yorkshire & Humber115.0861.90125.96114.38

Most read

As the Government outlined its vision for the future of road travel in the recent Queen's speech, are you concerned about the potential cost implications for installing electric and hydrogen fuelling points