Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Fruittella rolls out innovations

Two new innovations from Fruittella are currently entering the forecourt sector.

The chewy sweet brand has introduced a format with 30% less sugar, and two offerings which are completely sugarfree.

Fruittella 30% Less Sugar is available in two different flavour variants, strawberry and summer fruits, in re-sealable pouches that are designed to be shared.

Fruittella brand manager Matthew Navier said: Weve been working tirelessly to ensure our new Fruittella Less Sugar doesnt compromise when it comes to taste so were delighted with the end result. Were passionate about bringing innovation to the chewy category, and as the first products of its kind, its essential consumers buy into the concept straight away. Well be supporting the launch with a 360 media and sampling campaign to ensure were boosting consumer awareness and encouraging trial over the coming months.

The launch of Fruittella 30% Less Sugar will be supported by 1.5m marketing spend.

The sugar free offerings are Fruittella Fruit Foams and Fruit Gums. Navier said: Were delighted to be at the forefront of such a ground-breaking step-change in confectionery and excited to be launching a first for the category that truly responds to the demands of todays consumers. As a brand, were committed to providing a portfolio that truly meets every need. From on-the-go singles, sharing bags, kids treats and adult indulgences, Fruittella can deliver them all.

Taste testing has been extremely positive, with the new product not viewed to be sugar-free on taste. Theres absolutely nothing artificial in the new products as the recipe uses stevia to retain the classic taste of Fruittella. We cant wait for more shoppers to try them and enjoy a sweet treat with zero sugar.

Fruittellas usual pink packaging has been replaced with blue, a colour associated with sugar-free products in the FMCG market, and the sugar-free messaging is extremely prominent on-pack.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter


  • Weekly
  • Weekly
  • Daily
Weekly Fuel Prices 17 April 2017
RegionDieselLPGSuper ULUL
East Midlands119.95131.24118.34
North East119.40130.73117.21
North West120.01128.97118.13
Northern Ireland119.1063.50117.39
South East121.0958.50129.83119.18
South West120.38128.30118.45
West Midlands120.3661.57130.37118.53
Yorkshire & Humber119.72129.97118.08

Most read

With so much talk about plans for 'toxic charges' on the most polluting vehicles, do you think drivers of diesel-engined vehicles are being unfairly demonised?