product news: Absolut launches new bottle
Absolut vodka is launching a limited edition bottle, Absolut Facet, which is designed to stand out on shelf.
It features an asymmetric blue bottle and gem-like appearance which is designed to catch the light in unique ways.
Adam Boita, head of marketing at Pernod Ricard UK, explained: Over the years we have presented some highly anticipated limited editions to the vodka category and we are very excited to continue this legacy with the launch of Absolut Facet. We have seen strong growth for Absolut in the off-trade (+10.9% by value), demonstrating that the Absolut Nights campaign combined with limited edition offerings such as Facet, are resonating with customers.
As the leaders in the category, we want to continue this growth by pushing the boundaries and bring innovative new products and unique ideas to the forefront through bold designs that excite consumers and drive engagement. Absolut embodies the idea that the best nights happen out of the blue and Absolut Facet fully reflects this, supporting the Absolut Nights campaign which inspires shoppers to embrace spontaneity.
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