Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Werthers invests in advertising campaign

Werthers Original Sugar Free is investing in advertising with a £4m TV campaign.

“Werther’s was first to market with its sugar free butter candy in 2007 and in recent years we have seen a strong increase in sales, especially over the last year, driven by our TV advertising and press campaigns,” said Andy Mutton, sales director, Storck UK.

“Varied pack formats such as impulse flip top boxes alongside bag formats have also contributed to the brand’s popularity in the category.

“February and March, in particular, sees the strongest surge in sales of Werther’s Original Sugar Free, with the rate of sale increasing by +28% across our bag lines. We conservatively estimate that we will see a similar level of growth over the coming months as we will be investing heaviliy in the category again with a television campaign, driving awareness amongst consumers who continue to seek out ‘permissible’ treats.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly Fuel Prices 17 April 2017
RegionDieselLPGSuper ULUL
East120.7367.90128.72118.72
East Midlands119.95131.24118.34
London120.8753.90129.98119.12
North East119.40130.73117.21
North West120.01128.97118.13
Northern Ireland119.1063.50117.39
Scotland119.90126.33117.67
South East121.0958.50129.83119.18
South West120.38128.30118.45
Wales119.75125.03118.03
West Midlands120.3661.57130.37118.53
Yorkshire & Humber119.72129.97118.08

Most read

Are record forecourt property prices restricting your ability to expand your business?