Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Lucozade extends Zero portfolio

John Wood ·

Lucozade Energy is extending its Lucozade Zero portfolio with the launch of Lucozade Zero Original flavour.

The low-calorie drink will be available from March across all channels in a 380ml PMP as well as a 500ml and 1l bottle.

Lucozade Zero Original was the most-requested flavour by consumers and joins Orange and Pink Lemonade in the Zero range.

Charlotte Flook, senior brand manager for Lucozade Energy, commented: ‘The launch of Lucozade Zero exceeded expectations – it was the most successful soft drink launch in 2016, and Zero Original will open the range up to even more consumers, ensuring Lucozade continues to drive penetration and growth of the category in 2017 and beyond.

“Following the initial launch of Lucozade Zero, we saw a huge demand for the Original flavour to be added to the range. We have had fantastic feedback to date with more than half of consumers stating that they would purchase Lucozade Zero Original. Zero Original is a hotly-anticipated flavour extension which taps into the rise of low and no calorie drinks and we are confident the product will be a huge hit and help retailers further boost their sales.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly Fuel Prices 21 August 2017
RegionDieselLPGSuper ULUL
East118.2761.90126.24117.13
East Midlands117.6369.80126.49116.66
London118.0355.90127.17117.08
North East117.43130.46116.69
North West118.0254.90126.25117.19
Northern Ireland116.56124.73115.63
Scotland117.89126.26116.90
South East118.5057.90127.13117.54
South West118.2761.90127.28117.09
Wales117.73124.83116.67
West Midlands117.7764.40126.84117.03
Yorkshire & Humber117.6069.90128.75116.88

Most read

Do you agree with ITM Power - that the government should provide equivalent financial support for hydrogen fuel cell electric vehicle (FCEV) infrastructure as it has already provided for plug-in battery electric vehicle (BEV) infrastructure?