Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Addition joins KitKat brand

Nestlé Confectionery is making its second launch in six months from its flagship brand KitKat.

The new KitKat Bites Peanut Butter sharing bag will join KitKat Bites which launched in September.

The launch will be supported by a media campaign from 3rd March, with a spend of almost £3m, featuring TV, digital and social media, and is expected to be seen by 40 million people.

Haseeb Rahman, business unit head – KitKat and biscuits, said: “KitKat is one of the UK’s favourite and most iconic chocolate brands, and this new launch is a win win for consumers and retailers alike as it combines the growing consumer trend for peanut butter products with the growing popularity of sharing confectionery.

“Indeed KitKat is the ideal brand for this launch as ‘KitKat and peanut butter’ have already proven to be a successful flavour combination, with KitKat Chunky Peanut Butter one of the best loved variants in the range.

“Retailers looking to maximise sales should be sure to stock up as soon as possible to ensure consumers can’t miss them when the media campaign launches and awareness is at its highest.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly Fuel Prices 17 April 2017
RegionDieselLPGSuper ULUL
East120.7367.90128.72118.72
East Midlands119.95131.24118.34
London120.8753.90129.98119.12
North East119.40130.73117.21
North West120.01128.97118.13
Northern Ireland119.1063.50117.39
Scotland119.90126.33117.67
South East121.0958.50129.83119.18
South West120.38128.30118.45
Wales119.75125.03118.03
West Midlands120.3661.57130.37118.53
Yorkshire & Humber119.72129.97118.08

Most read

With so much talk about plans for 'toxic charges' on the most polluting vehicles, do you think drivers of diesel-engined vehicles are being unfairly demonised?

Calendar