product news: Coca-Cola introduces 250ml Appletiser

24 February, 2017

Coca-Cola European Partners (CCEP) has launched a new Appletiser 250ml can format to help retailers tap into the growth of adult instant consumption soft drinks, and consumer preference for premium products.

Appletiser, a lightly sparkling 100% apple juice, will be available in a 250ml can from early March, replacing the 330ml can format. Joining the original variant in this new format will be the Apple and Pomegranate flavour, launching in a can for the first time.

The product will be available in a 69p price-marked pack (PMP), helping retailers maximise sales as research shows that almost half (43%) of shoppers claim that they’d be more likely to try a new line if it was sold in a PMP. The new format will also be available in six can multi-packs to help retailers to tap into future consumption occasions.

A social, digital and online media campaign and sampling will support the launch of the new pack format, while retailers will receive point of sale materials to highlight the innovation.

Simon Harrison, operational marketing director GB at Coca-Cola European Partners, said: “This latest innovation will appeal to adults looking for a more sophisticated on-the-go choice whilst offering consumers one of their five a day. We’re confident that the new format will help retailers increase their sales of adult soft drinks.”

0808 1000 000

connect@ccep.com





Site Search

Poll

Do the recent hikes in business rates pose a serious threat to your petrol retailing business?

  • Yes
  • No

Facebook

About the Forecourt Trader Group
Forecourt Trader continues to maintain its market-leading position as the major source of information for the petrol-retailing sector.

Targeted at independent retailers, all those connected to the industry seek out Forecourt Trader (magazine and website) for its strong mix of news, industry and retailer profiles, as well as scheduled features that cover all categories of a service station operation at length, on both the forecourt and shop side of the business. ...more »

Twitter