product news: PG Tips reveals Red Nose campaign
This month will see PG tips return as an official Red Nose Day partner.
As part of the inititative, the brand is launching its #1MillionLaughs campaign, which is designed to get the nation laughing again by getting the public to share jokes across social media using the hashtag.
As well as donating £300,000 to the cause, PG tips will be introducing limited edition Red Nose Day packs, available to order now, which feature a joke inside to inspire consumers to take part.
The campaign will also include OOH support and social media activity with sponsored posts on Facebook and Twitter, alongside a dedicated Snapchat filter which will be available on Red Nose Day, March 24.
In a bid to raise more money and laughs for the campaign, PG tips is set to launch a ChatBot. This technology allows consumers to message Monkey directly, via @MostFamousMonkey on Facebook Messenger, during their tea breaks, and he will send them his best jokes. The ChatBot also enables users to donate through the app and ask any questions they may have about the charity.
Fiachra Moloney, PG tips marketing manager at Unilever UK and Ireland, said: We are thrilled to be supporting Comic Relief through our #1MillionLaughs campaign. We know that UK consumers are passionate about getting behind Red Nose Day and this activity is designed to do just that in a fun and engaging way. The unique ChatBot will give fans the chance to get their own daily dose of Red Nose Day as they receive jokes from Monkey himself.
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