Forecourt Trader - 30 years at the heart of the fuel retailing community

Swedish fast food is coming to the UK

A hot food-to-go concept that is widespread across forecourts in Europe is being introduced into the UK. Sibylla, a Swedish fast food brand, is launching in the UK with the Sibylla 'Shop in Shop' concept.

Sibylla UK representative, Richard Tyler, explained: "Sibylla 'Shop in Shop' is a complete solution that allows stores to easily, and most of all profitably, offer tasty hot fast food to their customers. The solution is built around the use of a roller grill and contact grill allowing for the food to be highly visible and appetising to customers, and a solution that allows retail teams to prepare the products to order as the customer desires.

"It's already a big success in Sweden where there are more than 900 'Shop in Shop' units."

The food offer comprises a range of hot dogs, including classic-style frankfurters, Swedish-style kabanos served in pre-cut French bread, bratwurst, chorizo, Polish sausage and bacon-wrapped breakfast sausage.

Tyler added: "Shoppers are busier than ever and this behaviour is driving the growth in food- to-go, but shoppers are at the same time being more demanding and won't settle for unappetising food, and neither will Sibylla which has a long tradition and huge experience and provides fast food as it should taste."

Sibylla offers a range of products in addition to hot dogs, such as tortilla wraps and French fries, that can be tailored to specific markets.

The company has been working closely with a number of key retailers over the past year to carry out small trials across the UK, in a variety of outlets including forecourt stores.

Tyler said the trial had helped to develop a new smaller counter-top solution ideal for a variety of UK stores, which is easily expandable into larger units as a retailer's requirements grow.

The range of concept modules starts from a 60cm-wide counter-top or free-standing module up to a 210cm fully integrated module, with the free-standing modules including integrated refrigeration and bread warmers.

Tyler added: "Sibylla 'Shop in Shop' offers retailers a perfect solution for hot food to go without the need to make expensive changes to their stores or to buy additional equipment."

07780 665740

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

  • Weekly
  • Weekly
  • Daily
Weekly Fuel Prices 17 April 2017
RegionDieselLPGSuper ULUL
East Midlands119.95131.24118.34
North East119.40130.73117.21
North West120.01128.97118.13
Northern Ireland119.1063.50117.39
South East121.0958.50129.83119.18
South West120.38128.30118.45
West Midlands120.3661.57130.37118.53
Yorkshire & Humber119.72129.97118.08

Most read

With so much talk about plans for 'toxic charges' on the most polluting vehicles, do you think drivers of diesel-engined vehicles are being unfairly demonised?