Quorn, the UK’s best-selling meat-free brand (IRI data), has unveiled a £10m brand relaunch. The wide-ranging campaign will be led by major NPD, vibrant new packaging which rolls out this month and new national TV advertising showcasing the versatility of the range and the huge variety of meals that can be made with Quorn.
A new website focuses on inspiring consumers with recipes, together with strong investment in digital videos to drive reach to new consumers and pos to drive shopper engagement.
01642 710803
www.quorn.co.uk
No comments yet