A canny move

01 March, 2017
Page 60 

Coca-Cola European Partners (CCEP) has launched a new Appletiser 250ml can format to help retailers tap into the growth of adult instant consumption soft drinks and consumer preference for premium products.

Appletiser lightly sparkling 100% apple juice, will be available in a 250ml can from this month, replacing the 330ml can format. Joining the original variant in this new format will be the Apple & Pomegranate flavour.

The product will be available in a 69p price-marked can to help retailers maximise sales. A social, digital and online media campaign and sampling will support the launch as well as pos material.

08457 227222

www.cokecce.co.uk





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Forecourt Trader continues to maintain its market-leading position as the major source of information for the petrol-retailing sector.

Targeted at independent retailers, all those connected to the industry seek out Forecourt Trader (magazine and website) for its strong mix of news, industry and retailer profiles, as well as scheduled features that cover all categories of a service station operation at length, on both the forecourt and shop side of the business. ...more »

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