Froneri has developed a range of NPD that consists of some of the most popular Mondelez confectionary products transformed into an ice cream.
A new product for the super premium market will be the Cadbury Dairy Milk Big Taste Toffee Whole Nut 480ml tub, a mix of toffee and chocolate ice cream, swirled with toffee sauce, whole roasted hazelnuts and chocolate pieces.
Charlotte Hambling, head of UK marketing at Froneri, said: “The super-premium sector continues to drive significant growth in the market with a 5% YOY growth fuelled primarily by families. We now have the opportunity to harness the continuing popularity of the iconic brand, which is bought by 78% of households in the UK, through our development of exciting and innovative new Cadbury ice cream products.
“Cadbury Ice Cream is the fifth largest ice cream brand in the UK, due to the number of people who love the opportunity to experience the quality and indulgence of Cadbury chocolate wrapped in luxurious ice cream. Through our innovation and new products, we look forward to growing the brand further and continuing to drive shoppers to the full range.”
In the indulgent stick sector, a new product to the market is the Cadbury Dairy Milk Medley stick which has a chocolate centre surrounded by hazelnut ice cream and smothered in Cadbury Dairy Milk chocolate with raspberry and biscuit pieces. The Cadbury Dairy Milk Medley will be available in a take-home pack of three and as a single stick through impulse channels.
Froneri is also introducing a take home pack of the Cadbury Dairy Milk Marvellous Ice Cream Jelly Popping Candy stick. The stick consists of vanilla flavoured ice cream swirled with raspberry sauce, candies and strawberry jelly pieces, covered in milk chocolate with popping candy. The Cadbury Dairy Milk Marvellous Ice Cream stick was introduced as a single unit through the impulse channels and it is now being introduced in a take-home pack of three.
In the Oreo ice cream range, Froneri is introducing a new take-home pack of six Oreo Peanut Butter sandwiches. Froneri has also redesigned the Oreo ice cream range packaging, giving all products a new look that closely aligns to the existing look and feel of the biscuit lines.
Hambling added: “The Oreo biscuit line is the world’s number one biscuit and we have an ambition to be the number one ice cream snack for all the family. All of our Oreo products have been hugely successful with the Oreo sandwich leading the market in this area. We’ve invested in the brand to update the packaging and ensure shoppers know that they have lots of different ways to enjoy the flavours of the Oreo biscuits in tasty ice cream format.”
All of the new products within the Mondelez range will be supported by a £1m marketing campaign. In the lead up to the busy summer months Froneri will be investing in ATL advertising, social media campaigns and promotional activity to drive brand awareness across the UK.