The 30-second clip uses the strapline ‘Sorry! I’ve got my hands full’ is at the heart of the new creative, playfully reminding adults of the fun of placing individual hoops on each finger.
The new advert is timed to coincide with standout new packaging and will be on air at peak times across terrestrial and digital channels throughout March.
Jeff Swan, marketing director at KP Snacks, said: “2017 is going to be an exciting year for Hula Hoops as we heavily invest in the brand. We have a credible track record of driving brand value with targeted, integrated campaigns that incorporate TV, in-store and promotional activity to ensure our brands are visible at every consumer touch point. In fact, using this strategy we have experienced sales uplifts for McCoy’s (+29%) and Pom-Bear (27%) during their recent campaigns. Hula Hoops will be the next of our brands to benefit from this approach.
“Hula Hoops is eaten by 1.9 million consumers every week, with three packs bought every second in the UK. We all grew up putting hoops on our fingers and our new TV advert aims to emphasise the brand’s fun personality to broaden our appeal to adults. Hula Hoops already has a staggering 90% awareness in the UK – one of the highest levels in the category – and we’re only expecting this to increase as our campaign goes live.
The brand’s pack refresh has been launched to bring a modern new look to the entire range and help boost appeal at point of purchase and improve stand-out on shelf.