product news: Nurishment introduces price-mark promotion

10 March, 2017

Grace Foods UK is rolling out a £1 price-mark promotion for its enriched milk drink Nurishment Original.

Running from mid-March for two months, Nurishment’s four best-selling flavours – vanilla, strawberry, chocolate and banana – will feature the £1 price mark.

“We know how price-sensitive shoppers are,” said Nyree Chambers, head of marketing at Grace Foods UK.

“The price-mark promotion will not only reward existing Nurishment consumers, it will also attract new shoppers and accelerate Nurishment’s rate of sale.”

The promotion will be supported by wide-ranging social media.





Site Search

Poll

Do the recent hikes in business rates pose a serious threat to your petrol retailing business?

  • Yes
  • No

Facebook

About the Forecourt Trader Group
Forecourt Trader continues to maintain its market-leading position as the major source of information for the petrol-retailing sector.

Targeted at independent retailers, all those connected to the industry seek out Forecourt Trader (magazine and website) for its strong mix of news, industry and retailer profiles, as well as scheduled features that cover all categories of a service station operation at length, on both the forecourt and shop side of the business. ...more »

Twitter