Landing on Monday March 13, the new campaign starts with a 30-second VOD spot, which will go on TV in April.
The new advert, Weiner Stampede, made its debut during the Superbowl in America and demonstrates what happens when a stampede of hot dogs is unleashed on their favourite Heinz Tomato Ketchup.
The advert will also feature a five-second tag to welcome the new Heinz Tomato Ketchup 50% Less Sugar & 50% Less Salt, launched in January.
The TV advert will be supported by in-store POS, digital and social activation throughout 2017.
Ashley White, marketing manager, Heinz Tomato Ketchup, commented: “Heinz Tomato Ketchup is iconic, with its unmistakable taste and rich texture. By featuring its entire range in this new creative, including the latest introduction of Heinz Tomato Ketchup 50% Less Sugar & 50% Less Salt, we hope to demonstrate that great taste runs in the family.
“With this activity aimed at driving awareness of the full Heinz Tomato Ketchup range, retailers should ensure they have availability of a selection of products to meet consumer demand.”