product news: new Heinz Tomato Ketchup campaign

10 March, 2017

Kraft Heinz is introducing its ‘Irresistibly Tasty’ Heinz Tomato Ketchup creative to the UK following a run in the US.

Landing on Monday March 13, the new campaign starts with a 30-second VOD spot, which will go on TV in April.

The new advert, Weiner Stampede, made its debut during the Superbowl in America and demonstrates what happens when a stampede of hot dogs is unleashed on their favourite Heinz Tomato Ketchup.

The advert will also feature a five-second tag to welcome the new Heinz Tomato Ketchup 50% Less Sugar & 50% Less Salt, launched in January.

The TV advert will be supported by in-store POS, digital and social activation throughout 2017.

Ashley White, marketing manager, Heinz Tomato Ketchup, commented: “Heinz Tomato Ketchup is iconic, with its unmistakable taste and rich texture. By featuring its entire range in this new creative, including the latest introduction of Heinz Tomato Ketchup 50% Less Sugar & 50% Less Salt, we hope to demonstrate that great taste runs in the family.

“With this activity aimed at driving awareness of the full Heinz Tomato Ketchup range, retailers should ensure they have availability of a selection of products to meet consumer demand.”





Site Search

Poll

Do the recent hikes in business rates pose a serious threat to your petrol retailing business?

  • Yes
  • No

Facebook

About the Forecourt Trader Group
Forecourt Trader continues to maintain its market-leading position as the major source of information for the petrol-retailing sector.

Targeted at independent retailers, all those connected to the industry seek out Forecourt Trader (magazine and website) for its strong mix of news, industry and retailer profiles, as well as scheduled features that cover all categories of a service station operation at length, on both the forecourt and shop side of the business. ...more »

Twitter