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product news: Premier rolls out Cadbury Choc Tarts

John Wood ·

Premier Foods is launching a range of indulgent Choc Tarts under the Cadbury Cakes brand.

Rolling out ahead of the Easter period to help retailers capitalise on this seasonal opportunity, the range will comprise three Cadbury flavours – Crunchie, Flake and Caramel - in addition to Mini Egg Choc Tarts, in packs of four.

Lucy Bailey, senior brand manager at Premier Foods, commented: “The launch of Cadbury Choc Tarts is an exciting venture for the brand. Last year we introduced Cadbury Whole Cakes to the grocery market and the success among younger shoppers has helped demonstrate the demand for innovation from a popular and trusted brand.

“The Choc Tarts make the perfect treat, particularly in the lead up to Easter, providing something different for friends to share.”

The range will carry an MRSP of £1.99 and will be supported with in-store activation, followed by sampling and a social media campaign this year.

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Weekly Fuel Prices 14 August 2017
RegionDieselLPGSuper ULUL
East117.78126.20116.58
East Midlands117.17126.70116.22
London117.7259.90127.04116.54
North East116.9560.90129.14116.15
North West117.36126.64116.53
Northern Ireland116.19122.90115.51
Scotland117.41124.99116.52
South East118.0359.90127.89116.96
South West117.7463.40125.47116.65
Wales117.10127.21116.19
West Midlands117.39126.42116.62
Yorkshire & Humber117.0267.40127.01116.21

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