Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Premier rolls out Cadbury Choc Tarts

John Wood ·

Premier Foods is launching a range of indulgent Choc Tarts under the Cadbury Cakes brand.

Rolling out ahead of the Easter period to help retailers capitalise on this seasonal opportunity, the range will comprise three Cadbury flavours – Crunchie, Flake and Caramel - in addition to Mini Egg Choc Tarts, in packs of four.

Lucy Bailey, senior brand manager at Premier Foods, commented: “The launch of Cadbury Choc Tarts is an exciting venture for the brand. Last year we introduced Cadbury Whole Cakes to the grocery market and the success among younger shoppers has helped demonstrate the demand for innovation from a popular and trusted brand.

“The Choc Tarts make the perfect treat, particularly in the lead up to Easter, providing something different for friends to share.”

The range will carry an MRSP of £1.99 and will be supported with in-store activation, followed by sampling and a social media campaign this year.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly Fuel Prices 26 June 2017
RegionDieselLPGSuper ULUL
East116.3455.90124.84115.31
East Midlands115.68126.68114.83
London116.0057.57125.95115.31
North East114.7059.90124.65114.44
North West115.84125.61115.03
Northern Ireland114.85122.73114.35
Scotland115.9949.70122.05114.98
South East116.4558.90125.91115.57
South West116.13124.79115.18
Wales115.4656.90124.56114.28
West Midlands115.8457.40125.93115.11
Yorkshire & Humber115.56127.20114.93

Most read

In light of the recent terror attacks and potential added threat to safety, have you issued additional security advice to staff?