Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Absolut launches new flavour

Absolut has launched a new flavoured vodka, Absolut Lime.

Adam Boita, head of marketing at Pernod Ricard UK, explained: “Lime is a dynamic and versatile citrus flavour and we believe that with the creation of Absolut Lime, we have truly brought the full complexity of this citrus fruit to life.

“We have found that 2.5% of Pernod Ricard UK’s growth comes from introducing new products to market, and with Absolut outperforming the vodka category in both the on (+7.3% by volume, +10.8% by value)and off-trade (+11.2% by volume, +10.9% by value), the launch of Absolut Lime will continue to support this growth.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly Fuel Prices 17 April 2017
RegionDieselLPGSuper ULUL
East120.7367.90128.72118.72
East Midlands119.95131.24118.34
London120.8753.90129.98119.12
North East119.40130.73117.21
North West120.01128.97118.13
Northern Ireland119.1063.50117.39
Scotland119.90126.33117.67
South East121.0958.50129.83119.18
South West120.38128.30118.45
Wales119.75125.03118.03
West Midlands120.3661.57130.37118.53
Yorkshire & Humber119.72129.97118.08

Most read

Are record forecourt property prices restricting your ability to expand your business?