product news: Bahlsen introduces £1 packs

10 March, 2017

The family run biscuit company Bahlsen has announced the launch of a new price-marked mini-bag range spanning its Choco Leibniz, Messino, Waffle and Zoo variants.

Each format contains a miniature versions of Bahlsen’s biscuits and carries a £1 price mark, prominently displayed on pack.

Julien Lacrampe, trade marketing manager of Bahlsen commented: “We noticed a real gap in the market when it comes to delicious snacks on-the-go. Our Mini-Bags offer consumers the same tasty biscuits, but in a convenient and on-the-go format that suits their ever changing needs. Including some of our most iconic biscuits, consumer can rest assured that they do not need to compromise on quality at the on-the-go occasion.”

Keywords: Bahlsen, biscuits




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