product news: Mentos unveils limited edition

10 March, 2017

Mentos is setting the scene for a summer of confectionery sales with the launch of Mentos Mix on the Beach, a limited-edition unique flavour pack that delivers fruity cocktail flavours in chewy confectionery form.

The new singles contain three flavours: Peach Orange, Strawberry Banana and Passionfruit Mango.

Claire Powley, senior brand manager for Mentos, said: “We’re proud to be leading innovation within the category and driving sales during a key period of the year for retailers.

“On-the-go consumption represents 24% of the confectionery market and there’s a huge opportunity during the warmer months to increase sales as consumers spend more time outside socialising.

“Mix on the Beach is a fun and unique addition to any fixture. We anticipate that it will appeal to a younger audience thanks to the bright packaging and tropical flavour combinations.”

The launch will be supported with an ATL advertising campaign for the brand.

Keywords: Mentos




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