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product news: Mentos unveils limited edition

John Wood ·

Mentos is setting the scene for a summer of confectionery sales with the launch of Mentos Mix on the Beach, a limited-edition unique flavour pack that delivers fruity cocktail flavours in chewy confectionery form.

The new singles contain three flavours: Peach Orange, Strawberry Banana and Passionfruit Mango.

Claire Powley, senior brand manager for Mentos, said: “We’re proud to be leading innovation within the category and driving sales during a key period of the year for retailers.

“On-the-go consumption represents 24% of the confectionery market and there’s a huge opportunity during the warmer months to increase sales as consumers spend more time outside socialising.

“Mix on the Beach is a fun and unique addition to any fixture. We anticipate that it will appeal to a younger audience thanks to the bright packaging and tropical flavour combinations.”

The launch will be supported with an ATL advertising campaign for the brand.

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Weekly Fuel Prices 14 August 2017
RegionDieselLPGSuper ULUL
East117.78126.20116.58
East Midlands117.17126.70116.22
London117.7259.90127.04116.54
North East116.9560.90129.14116.15
North West117.36126.64116.53
Northern Ireland116.19122.90115.51
Scotland117.41124.99116.52
South East118.0359.90127.89116.96
South West117.7463.40125.47116.65
Wales117.10127.21116.19
West Midlands117.39126.42116.62
Yorkshire & Humber117.0267.40127.01116.21

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