product news: Foster's refreshes design

10 March, 2017

Heineken has announced it will be launching a new design for Fosterís.

The new design will be implemented across the brand range including Fosterís Gold and Fosterís Radler, which will roll out into stores from April.

Key changes to the can include repositioning of the silver border - which is now angular and sits on the left corner Ė plus the adaptation to a more dynamic and impactful roundel shape which highlights the Fosterís F.

Ifeoma Dozie, mainstream beers director at Heineken, said: ďAs the category leader in classic lager, we are excited to reinvigorate the brand design by re-establishing the Fosterís refreshment credentials through the brandís distinctive heritage story.

ďThe refreshed packaging, plus exciting activations around the ongoing English Cricket Board partnership, will ignite passion among shoppers. Weíre committed to supporting the brand which currently holds 40% value share and is a huge sales driver for retailers.Ē

Keywords: lager, Foster's




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