product news: CDM teams up with Oreo

10 March, 2017

Cadbury Dairy Milk has teamed up with Oreo to create two new flavour varieties to whet the appetite of chocolate fans – Cadbury Dairy Milk Oreo Peanut Butter flavour and Cadbury Dairy Milk Oreo Mint flavour.

To celebrate the launch, Cadbury has enlisted the help of three celebrity couples to sample the new bars while discussing why, like Cadbury Dairy Milk and Oreo, they are a match made in heaven.

Together with Cadbury Dairy Milk Oreo, a series of short content films featuring well known personalities, uncover fun and surprising facts that each of the couples reveal about each other.

Joanna Dias, brand manager at Mondelez International, said: “What better way to celebrate the love between Cadbury Dairy Milk and Oreo than by turning to our favourite celebrity couples. As an ever evolving partnership, we’re incredibly excited by the reaction we have had so far over our two, delicious new bars – Cadbury Dairy Milk Oreo Peanut Butter flavour and Cadbury Dairy Milk Oreo Mint flavour – and are excited to launch this latest content series as part of the campaign.”

The activity forms part of a £3m campaign, which spans PR, social and outdoor to promote the launch

The Cadbury Dairy Milk Oreo love story will roll out on dating platforms Tinder and as part of a media partnership.

All three videos, including a hero piece which features the celebrity couples, will be on Twitter and You Tube until Sunday 16 April.

Keywords: Oreo, Cadbury

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