Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Britvic introduces Drench sparkling 500ml PET

John Wood ·

Britvic is launching a new single serve 500ml PET bottle for sparkling variants of its juice drink brand, Drench.

The new format will be rolled out from the end of March and will be supported by an ATL campaign in May.

Kevin McNair, GB marketing director, Britvic Soft Drinks, explained: “Healthy hydration are the buzzwords in the soft drinks category at present as the trend for healthy living continues but it’s important to remember that consumers are not willing to forgo taste for health in soft drinks – and nor should they.

“With Drench, they don’t need to decide between great taste and refreshment as the new campaign points out so it’s a great choice for adults looking for an alternative to juice and a more appealing option than water.

“With the introduction of the new 500ml PET format for Drench Sparkling, there’s now even greater choice for consumers, which is ultimately what we at Britvic aim to provide, and we are confident that this will benefit our trade customers in turn as they maximize the on-the-go opportunity.”

The new Drench Sparkling 500ml PET bottle format will be available in cases of 12 and 24 bottles. They will also be available in £1 price-marked packs.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly Fuel Prices 19 June 2017
RegionDieselLPGSuper ULUL
East116.8467.90123.89115.71
East Midlands116.1958.90125.25115.27
London116.5858.57125.23115.54
North East115.3759.90124.99114.79
North West116.39124.26115.33
Northern Ireland115.4264.90122.90115.05
Scotland116.4071.90125.06115.09
South East117.1163.90126.62116.05
South West116.69125.72115.56
Wales115.94123.73114.93
West Midlands116.5457.40124.97115.63
Yorkshire & Humber116.1154.90123.66115.16

Most read

In light of the recent terror attacks and potential added threat to safety, have you issued additional security advice to staff?