product news: Walkers extends PMP range

17 March, 2017

Walkers has extended its £1 price-marked-pack (PMP) range to include Squares Salt and Vinegar flavour, French Fries Cheese and Onion flavour and Walkers Max Steak.

Hüseyin Tulpar, UK vice president for impulse sales at PepsiCo, commented: “We’re thrilled to be adding to our existing £1 PMP offering with the addition of three new packs. We know shoppers buy into the PMP format as Walkers already has eight out of the top 10 best-selling £1 PMP lines, including Doritos Cool Original, Doritos Tangy Cheese, Quavers and Sensations.

“We also know from our research that Max, Squares and French Fries are customer favourites and we are confident that the £1 PMP variants will be very popular and perform well for retailers.”

www.countsformore.co.uk

Keywords: Walkers, PMP, PepsiCo




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