Forecourt Trader - 30 years at the heart of the fuel retailing community

Product news: Fish 'n' Chips launches fans campaign

Burton’s Biscuit Company is announcing its biggest ever on-pack promotion for its £14m Fish ‘n’ Chips brand with the ‘Join our Fans’ campaign – a 12-week partnership with ticketmaster.

Running from April 4, shoppers will be given the chance to win gift cards to purchase tickets to a host of events including theatre, music, sports and more, with £1m worth of fan experiences available.

Prizes include:

• 20,000 x £50 ticketmaster gift cards

• 100,000 x 50p off Fish ‘n’ Chips product vouchers

• 3x Ultimate Fan Experiences worth £2,500

Shoppers will need to visit the promotion’s website with their pack code for a chance to instantly win a ticketmaster gift card or Fish ‘n’ Chips product voucher, with visitors also being entered into a monthly prize draw to win an Ultimate Fan Experience.

“The Fish ‘n’ Chips brand has seen phenomenal growth since it was re-introduced in 2014, bringing new shoppers to the category and in turn helping retailers to drive profits of crisps, snacks and nuts,” says David Costello, head of category and shopper management at Burton’s Biscuit Company.

“This new campaign will not only allow us to engage and reward Fish ‘n’ Chips fans, it will also increase awareness and trial among crisps, snacks and nuts shoppers via an exclusive partnership with ticketmaster.

“Retailers can look forward to growing sales with this ‘fan-tastic’ partnership.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly Fuel Prices 17 April 2017
RegionDieselLPGSuper ULUL
East120.7367.90128.72118.72
East Midlands119.95131.24118.34
London120.8753.90129.98119.12
North East119.40130.73117.21
North West120.01128.97118.13
Northern Ireland119.1063.50117.39
Scotland119.90126.33117.67
South East121.0958.50129.83119.18
South West120.38128.30118.45
Wales119.75125.03118.03
West Midlands120.3661.57130.37118.53
Yorkshire & Humber119.72129.97118.08

Most read

With so much talk about plans for 'toxic charges' on the most polluting vehicles, do you think drivers of diesel-engined vehicles are being unfairly demonised?