Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Jack Daniel's adds to premix range

John Wood ·

Jack Danielís Tennessee Whiskey has announced it is introducing the first cocktail, Jack Danielís Lynchburg Lemonade, to its premix range.

It is packaged in a 330ml can and is available to off-trade customers now.

Charlotte Ashburner, head of marketing at Brown-Forman, commented: ďAs the leader of the American whiskey category in the UK, weíre excited to be introducing this delicious new cocktail to the range, just in time for the summer.

ďWe know that consumers love the convenience of being able to enjoy their favourite Jack serve in a ready-to drink-format, so given its popularity in the on-trade, it seemed fitting that we bring Jack Danielís Lynchburg Lemonade to the premix range.

ďThe serve will be a key focus for our consumer marketing activity this summer, so weíre confident that its launch will help to drive increased profits for our trade customers, ensuring the premix category continues to thrive.Ē

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Weekly Fuel Prices 26 June 2017
RegionDieselLPGSuper ULUL
East Midlands115.68126.68114.83
North East114.7059.90124.65114.44
North West115.84125.61115.03
Northern Ireland114.85122.73114.35
South East116.4558.90125.91115.57
South West116.13124.79115.18
West Midlands115.8457.40125.93115.11
Yorkshire & Humber115.56127.20114.93

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