Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Orangina dons beach gear

John Wood ·

Orangina is gearing up for summer with new “Bikini and Trunk” packaging for its 420ml bottles.

Sporting eye-catching beachwear, the limited-edition designs will be rolling out from May 1 across all channels.

Inspired by positive nostalgic summer memories, the limited-edition designs make the most of the Orangina bottle shape and are set to cater to the growing demand for soft drinks over summer.

Jamie Nascimento, head of marketing for Orangina and Ribena at Lucozade Ribena Suntory, commented: “We’re ambitious with Orangina and are always looking for ways to push creative boundaries to surprise and delight consumers. We want our customers to continue to enjoy Orangina and believe our limited edition packaging will create even bigger and better stand out on shelf to drive sales.

“With summer on our doorstep, the launch is impeccably timed to help retailers take advantage of the opportunities that come alongside the warmer months. It’s vital to stock up on brands that have the most relevance during this important selling period.”

To ensure continued awareness and brand engagement among target audiences, from August onwards Orangina is investing in an ATL campaign, which includes a £2.4m investment across outdoor, experiential and sampling activities.

Orangina’s limited edition packaging is available in single units, RRP £1.19, and packs of four, RRP £3.69.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly Fuel Prices 26 June 2017
RegionDieselLPGSuper ULUL
East116.3455.90124.84115.31
East Midlands115.68126.68114.83
London116.0057.57125.95115.31
North East114.7059.90124.65114.44
North West115.84125.61115.03
Northern Ireland114.85122.73114.35
Scotland115.9949.70122.05114.98
South East116.4558.90125.91115.57
South West116.13124.79115.18
Wales115.4656.90124.56114.28
West Midlands115.8457.40125.93115.11
Yorkshire & Humber115.56127.20114.93

Most read

In light of the recent terror attacks and potential added threat to safety, have you issued additional security advice to staff?