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Product news: Cheesey threesome

Jacob’s is extending its Mini Cheddars range with the addition of three new flavours: Red Leicester, Stilton and Smoked Applewood. They are available in multipacks; rrp £1.88.

Rolling out from this month, the range will be supported by a £4m media campaign including advertising, PR and digital activity. There will be a new TV ad airing from July, featuring the fictional “'Cheddar Appreciation Society” and its stance on the new cheese arrivals. The range will also be supported by an in-store shopper campaign, focused on driving awareness and trial of the new cheese flavours through in-store media, competitions and sampling activations.

Steve Monk, marketing lead - savoury, comments: “We know that flavour remains a key driver for the crisps and snacks category so we’re very excited to add these three new, tasty flavours to the Mini Cheddars range – designed to appeal to fans and cheese lovers everywhere!”

“Mini Cheddars continues to be a firm family favourite, worth £54.1m in MAT sales (Nielsen) and with an impressive 53.4% repeat rate (Kantar data), however we want to ensure we are always developing the range to keep it fresh and exciting for consumers and our customers.”

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Weekly Fuel Prices 17 April 2017
RegionDieselLPGSuper ULUL
East120.7367.90128.72118.72
East Midlands119.95131.24118.34
London120.8753.90129.98119.12
North East119.40130.73117.21
North West120.01128.97118.13
Northern Ireland119.1063.50117.39
Scotland119.90126.33117.67
South East121.0958.50129.83119.18
South West120.38128.30118.45
Wales119.75125.03118.03
West Midlands120.3661.57130.37118.53
Yorkshire & Humber119.72129.97118.08

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