Forecourt Trader - 30 years at the heart of the fuel retailing community

Istobal's new brand look

Istobal has redesigned its brand to support its expansion plans, which includes international growth, technology focused on product quality and reliability and being close to consumers with efficient solutions and a pleasant user experience.

Yolanda Tomás, the company's CEO for product development and marketing, explained that the change responds to the group's need to ensure effective communication at a multi-national level, and increase the knowledge and recognition of the Istobal brand.

The re-branding is being implemented on all media at the group, including the website. With the new corporate image, Istobal aims to give prominence to the brand name, identifying the design with its corporate values. Red features as the main colour for the company and blue has been replaced by silver as a symbol of innovation and technology.

The type used is also more contemporary, transmitting "flexibility, growth and expansion". The message Vehicle Wash & Care has also been kept.

Tomás said: "Our new mission and new values are reflected in the corporate image change and the concise but strong message we want to get through to all of our audiences: Istobal is at your side, caring for your car."

01299 826967www.istobal.com/uk

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly Fuel Prices 17 July 2017
RegionDieselLPGSuper ULUL
East115.6457.40123.16114.76
East Midlands115.23124.22114.53
London115.7059.90124.68114.90
North East114.4759.90124.57113.84
North West115.48124.36114.65
Northern Ireland114.33124.57113.85
Scotland115.4949.70123.06114.43
South East116.0053.90124.79115.13
South West115.7457.40123.82114.84
Wales114.95121.22114.15
West Midlands115.37125.48114.77
Yorkshire & Humber115.0861.90125.96114.38

Most read

As the Government outlined its vision for the future of road travel in the recent Queen's speech, are you concerned about the potential cost implications for installing electric and hydrogen fuelling points