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product news: Highland Spring unveils campaign

John Wood ·

A new multi-channel campaign, spearheaded by a new TV advert, is the latest in a series of milestones for the Highland Spring brand as parent company, Highland Spring Group (HSG), continues its programme of investment to drive growth in bottled water.

The six month Brave By Nature campaign includes a new national TV advert which will hit screens from June 1.

Karen Crowley, head of consumer marketing at Highland Spring Group, commented: “Highland Spring water has been naturally driven through Perthshire’s Ochil Hills, and our consumers are naturally driven to do more every day. Together, this is Brave By Nature.

“It’s not just about dealing with whatever life throws at you – it’s having the thirst to make the most of it and turn every day into a good day and we are here to provide the necessary hydration to help consumers achieve this. That’s what Brave By Nature is all about and we’re proud to say it’s our biggest, bravest Highland Spring campaign yet.

“Ensuring you stay hydrated can help you to achieve everyday success, yet 60% of the population drinks just one serving of water or less a day, as opposed to the recommended eight servings. This, coupled with the fact that volumes of bottled water are expected to hit around 4.6 billion litres by 2021, shows that there is plenty of room for further growth in the Bottled Water category.”

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