Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Nestlé ups milk in Milkybar

John Wood ·

Nestlé Confectionery has increased the amount of milk in its Milkybar recipe, making it the brand’s number one ingredient, but it claims the taste will remain the same.

The percentage of milk in the new core range recipe will increase from 26% to 37.5%, and it will be used across the full product range of Milkybar bars, blocks, buttons and sharing bags.

To communicate this news, Nestlé Confectionery will be running a £4m media campaign including TV, outdoor and social media from 29 May until September. The campaign, which is aimed at parents, is expected to reach a 93% of the target audience.

Milkybar will also benefit from a redesign of all packs to communicate that ‘Milk is now our No.1 ingredient’.

The brand is also launching a new website at the end of May: milkybar.co.uk. As well as key brand information, the website will feature the new Milkybar Farm and include recipes, activity ideas, quizzes and colouring in sheets.

The move follows the KitKat brand’s announcement that from April its new recipe will increase its percentage of milk by 20% and cocoa by 13%.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 18 September 2017
RegionDieselLPGSuper ULUL
East120.75128.55119.84
East Midlands120.29128.81119.63
London120.7558.57130.05119.82
North East120.2059.90129.98119.40
North West120.52128.62119.81
Northern Ireland119.2369.90126.85119.03
Scotland120.60128.18119.75
South East121.03130.63120.24
South West120.75129.31119.96
Wales120.35127.44119.57
West Midlands120.4262.90130.69119.84
Yorkshire & Humber120.1971.90128.67119.59

Most read

Are you relieved that as a consequence of the 2015 Modern Slavery Act, rogue hand car washing operations are now being targeted by the authorities as one of the prime sources of human trafficking and are being shut down?