Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Kinder Bueno extends into bite size sector

John Wood ·

Ferrero is tapping into the £1.15bn sharing bag opportunity this spring with the launch of Kinder Bueno Mini (MRSP: £2.00); the classic Kinder Bueno in bite-sized, individually wrapped portions.

The Kinder Bueno Mini sharing bag includes 16 individually wrapped bite-sized versions of the classic Kinder Bueno – with its hazelnut filling, encased in a crispy wafer and milk chocolate coating – giving shoppers the opportunity to enjoy the product as a treat with family and friends.

Levi Boorer, customer development director at Ferrero, commented: “The adult impulse category in the UK is experiencing strong growth and makes up 20% of the total confectionery market. We anticipate Kinder Bueno Mini to drive this growth even further – expanding into different occasions, we can bring new shoppers into the category and allow our existing loyal consumers the opportunity to try a bit of different from a brand they already know and trust.”

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Weekly retail fuel prices: 18 September 2017
RegionDieselLPGSuper ULUL
East Midlands120.29128.81119.63
North East120.2059.90129.98119.40
North West120.52128.62119.81
Northern Ireland119.2369.90126.85119.03
South East121.03130.63120.24
South West120.75129.31119.96
West Midlands120.4262.90130.69119.84
Yorkshire & Humber120.1971.90128.67119.59

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