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product news: best-one showing "strong growth"

John Wood ·

Bestway Wholesale’s new own–label offer best-one has posted strong growth in its first weeks in the market.

Bestway says initial tracking of the launch products has seen overall growth against the previous Best-in brand of 26% in value and 40% in volume sales in the initial two-week period since launching at the beginning of July with volume sales of biscuits and soft drinks growing by 96.7% and 39.8% respectively.

Ed Smeaton, director of tradin, commented: “The results thus far are extremely positive with growth across all categories. To have significant double digit growth at this early stage from unaffiliated retailers is fantastic news and I am confident that this growth will continue as more best-one products hit retailers’ shelves and we crank up promotions within out best-one and Xtra Local symbol and retail clubs.

“The new on-pack graphics deliver a modern, fresh and contemporary look for the brand designed to create greater impact on shelf and deliver a higher rate of sale. As well as attractive designs and photography a major focus of the new range is the quality and benefits of the products. This may involve calling out 1 of 5 a day or the whether the products is a good source of fibre and protein. All of these components combined mean that the range has real shopper appeal.”

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Weekly retail fuel prices: 2 October 2017
RegionDieselLPGSuper ULUL
East120.5363.90127.17119.00
East Midlands120.03127.76118.80
London120.3757.90128.81118.85
North East119.80129.71118.46
North West120.19127.87118.63
Northern Ireland119.22125.23117.53
Scotland120.2463.80126.78118.50
South East120.7259.90129.39119.48
South West120.39128.00119.02
Wales120.0459.90126.47118.61
West Midlands120.0865.90128.12118.84
Yorkshire & Humber119.73127.02118.57

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