Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: McVitie's adds to Digestives Nibbles range

John Wood ·

McVitie’s has added to its Digestives Nibbles range with McVitie’s Digestives Nibbles Milk Chocolate Orange.

Launching this summer and available in a 120g sharing pouch at an rrp of £1.99, the new variant will be rolling out across both grocery and convenience.

The Digestives Nibbles range has been supported with a £4m integrated marketing campaign throughout the year, which includes TV, social, outdoor and PR.

Kerry Owens, marketing director sweet biscuits, commented: “We’re extremely excited to be introducing the iconic chocolate and orange flavour to our popular Digestive Nibbles range. We’ve had really positive feedback since the range launched last year, and we’re confident that consumers will love this latest addition just as much – the perfect treat for sharing with family and friends.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 18 September 2017
RegionDieselLPGSuper ULUL
East120.75128.55119.84
East Midlands120.29128.81119.63
London120.7558.57130.05119.82
North East120.2059.90129.98119.40
North West120.52128.62119.81
Northern Ireland119.2369.90126.85119.03
Scotland120.60128.18119.75
South East121.03130.63120.24
South West120.75129.31119.96
Wales120.35127.44119.57
West Midlands120.4262.90130.69119.84
Yorkshire & Humber120.1971.90128.67119.59

Most read

Are you relieved that as a consequence of the 2015 Modern Slavery Act, rogue hand car washing operations are now being targeted by the authorities as one of the prime sources of human trafficking and are being shut down?