Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Panasonic teams up with Spider-Man film

John Wood ·

Panasonic Batteries has teamed up with the Spider-Man film franchise for a European promotional partnership across 30 countries, for the launch of Spiderman: Homecoming.

The promotion, which is featured on-pack, is designed to engage with core battery users of families with kids, by getting them to create their own digital web for the chance to win themed prizes, including a family trip to New York, the home of Spider-Man.

Packs for the innovative promotion are available now until December 31, and carry a prominent image of Spider-Man. The promotional packs are also available with an extra-free batteries promotion.

Tim Clark of Panasonic Energy UK commented: ‘Previous film associations have successfully helped us to build brand equity and engagement with our core audience of families with children.  I am confident that by teaming up with such a recognised and popular franchise as Spider-Man, and featuring it on pack and at the point of sale, it will really drive sales in this highly impulsive category.”

The competition is supported by a wide range of eye-catching POS materials to be used in stores in more than 30 European countries. All Panasonic/Spider-Man: Homecoming co-branded, attention-grabbing POS materials feature the iconic image of the Spider-Man character alongside the Panasonic logo and images of Panasonic batteries, as well as a call to action for the competition and the movie.

“For retailers wanting to harness the power of Spider-Man in their store, I would urge them to stock up now and ensure they display the promotional packs prominently, using Point of Sale materials and secondary displays around the store where space is available.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 2 October 2017
RegionDieselLPGSuper ULUL
East120.5363.90127.17119.00
East Midlands120.03127.76118.80
London120.3757.90128.81118.85
North East119.80129.71118.46
North West120.19127.87118.63
Northern Ireland119.22125.23117.53
Scotland120.2463.80126.78118.50
South East120.7259.90129.39119.48
South West120.39128.00119.02
Wales120.0459.90126.47118.61
West Midlands120.0865.90128.12118.84
Yorkshire & Humber119.73127.02118.57

Most read

As many forecourt operators continue their quest for expansion - driving up forecourt prices - could you be tempted to sell your business?