He beat off strong competition from hundreds of other entries to the annual competition run by the petrol-retailing sector’s leading title, Forecourt Trader.

“To be chosen as the Forecourt Trader of the Year is the highest accolade for any petrol retailer,” said the magazine’s editor Merril Boulton. “It is recognition of entrepreneurial skill, imagination and dedication in running a successful business. And that says it all about Westbridge Motors – a long-established traditional forecourt and motor trade business which has developed with the times.”

The 24-hour site has a spacious forecourt, an excellent car wash operation and a superb 2,000 sq ft grocery store, well laid out with a full convenience, alcohol and food-to-go offer, in a modern, clean and fresh environment.

Karl also won the award for Best Use of Retail Technology.

See below for the full list of winners.

FORECOURT TRADER AWARDS 2006

BEST RURAL

- Independent with nine sites or less

Allan Davison, of Jet Roughton Service Station, Norfolk

OVERALL CATEGORY WINNER:

Allan Davison

BEST NEIGHBOURHOOD

- Oil company/supermarket owned and managed:

Vimal Raj of Shinfield Service Station, Reading

- Oil company owned franchisee operated:

Anil Morar, Murco Costcutter, Tadworth, Surrey

- Independent with nine sites or less:

Karl Brocklehurst, Westbridge Motors, Northants

- Independent with 10 sites or more:

Jonathan Mitchel of Spar Millburn Road, Co Derry

OVERALL CATEGORY WINNER: Karl Brocklehurst

BEST MAIN ROUTE

- Oil company/supermarket owned and managed:

Emma Gaunt, United Co-op Crosshills, West Yorkshire

- Independent dealer with nine sites or less:

Sam Hawkes, Brackenvale, Belfast

- Independent dealer with 10 sites or more:

Heena Patel, BP Charnwood (Motor Fuel Group) Loughborough, Leicestershire

OVERALL CATEGORY WINNER: Sam Hawkes

BEST MOTORWAY SITE

Susan Granger, Norton Canes, Cannock, Staffordshire

BEST SITE WITH A LICENCE TO SELL ALCOHOL

Russell Miller, Supervalu Dromore, Co Down

BEST CAR CARE & LUBRICANTS OUTLET

Ross Mendenhall, Goldstar MSA, Winchester, Hants

BEST DISPLAY OF CHILLED FOOD

Peter & Pat Bellini, Bellini’s Shipley Common, Ilkeston, Derbyshire

BEST CONFECTIONERY OUTLET

Rajasingam Kajanthan, Wrotham Heath Park & Shop, Kent

BEST CRISPS & SNACKS OUTLET

Heena Patel, BP Charnwood (Motor Fuel Group), Loughborough, Leicester

BEST CUSTOMER SERVICE

Allan Davison, Jet Roughton Service Station, Norfolk

BEST FOOD-TO-GO OUTLET

Steve Tremlett, Somerfield Evesham, Worcestershire

BEST FORECOURT FACILITIES

Sam Hawkes, Brackenvale, Belfast

BEST SOFT DRINKS OUTLET

Glen Biesty, Centra/Jet, Ballymoney

BEST USE OF RETAIL TECHNOLOGY

Karl Brocklehurst, Westbridge Motors, Northants

BEST TOBACCO MERCHANDISING

Jonathan Mitchell, Spar Millburn Road, Co Derry

BEST OIL COMPANY INITIATIVE

WINNER: Total

HIGHLY COMMENDED: Maxol

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