In a glowing commendation for the show, Gulf Retail managing director, Keith Jewers, said IFFE was "the most prestigious show of its kind" and was considered a good business opportunity. "Our commitment is to the independent forecourt operator and IFFE represents the best way to meet existing and potential customers and demonstrate to them the benefits of the Gulf dealer package," he explained.

Meanwhile Pace Petroleum's marketing manager, Ian Rose, outlined what visitors can expect to see from his company: "We will be promoting the Pace brand plus the fact that we can offer fuel supply secured through a major oil company. In addition there is our unique marketing arrangement with Exxon Mobil, which allows our dealers to sell their lubricants."

Finally a spokesman for Murco said the company would be using the show to rev up its growth plans.

IFFE 2007 takes place at the Birmingham NEC from March 6-8, alongside the Covenience Retailing Show. For tickets call 0870 429 4664 or log onto http://www.forecourtshow.com

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