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Last updated: 01 February, 2007
Page 50
Peperami has been relaunched with reduced salt and fat levels across the range, and is being supported by a £4m marketing campaign. Unilever UK has cut saturated fat by 10% and salt by 16% in the core range, while Peperami Minis have 30% less saturated fat and come in a grab bag format, ideal for lunchboxes. All varieties have new-look packaging, featuring a '100% pork salami' quality stamp, and are available in shelf-ready packaging units, including a new 24 single-stick pack aimed at driving impulse sales. 01293 648000
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