The new additions use authentic 'origins' ingredients to reinforce the brand's indulgence credentials while also tapping into the trend for premium products.

Ecuador dark joins both the impulse and three-stick multipack line-ups. It features vanilla ice cream coated in thick Ecuadorian dark chocolate, with 63% cocoa content.

Rrps are £1.20 and £2.49 respectively.

Colombia Aroma consists of vanilla ice cream swirled with a coffee sauce, made with Colombian coffee beans, coated in chocolate that's studded with crunchy sugar pieces. It is only available in a multipack.

The £88m Magnum brand wil be backed by a £6.5m spend during 2007.

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