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Last updated: 01 April, 2007
Page 58
Fredericks Dairies is expanding its Del Monte ices range with the addition of a strawberry & banana variant to its successful Smoothies range. Del Monte Smoothies took freezers by storm in their first year and now account for a 19% share of the £28.3m adult refreshment market, says Fredericks. This year the range is available in impulse as well as multipacks. The new flavour joins the existing mango and raspberry variants. Fredericks says Del Monte Smoothies stand alone in comparison to other products on the market. The company believes the strawberry & banana flavour will attract new consumers to the freezer and drive profit opportunities for retailers. To mark the launch, Fredericks Dairies will give eight retailers two cases of each of the Smoothies.
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