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Last updated: 01 May, 2007
Page 42
Cadbury Trebor Bassett is spending £6.5m on a six-week campaign for Cadbury Dairy Milk - its biggest spend for any chocolate brand in five years. Activity includes TV, press, outdoor and digital advertising.
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With fuel volumes down, Arval cards under threat, and question marks over tobacco and alcohol, how concerned are you about the health of your business over the next 12 months?
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